Build Unique Interest Graph
Each user has a profile. Every time a user rates something, his/her profile is updated. Actually, user's interest graph is updated.
Your profile reflects your lifestyle, your profile is your lifestyle identity.
When you go on rating, you will have more accurate lifestyle identity.
This is yours and you can use it to integrate on Metaverse project when they will be mature.
Imagine, you will enter a metaverse world and you can carry all your lifestyle with you seamless.
That's what you are going to build in Yoorbit.